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Wednesday, June 11, 2008

HP and DreamWorks come up with LP2480xz Color Critical Display

HP and DreamWorks come up with LP2480xz Color Critical Display

HP brings to you its new DreamColor Display. The new HP DreamColor Display is a color critical computer professional display that is available at a lower price compared to others. The HP DreamColor LP2480xz is the first product under the HP DreamColor Technology range. HP and DreamWorks Animation are together striving to bring affordable and color critical displays on every desk.

The HP LP2480xz is specially designed for professionals who need accurate color management. It provides four times darker blacks, adjustable whites and visibly deeper shades of reds, blues and greens.

This HP DreamColor Display is equipped with LCD providing more than 1 billion colors in a 30-bit, LED-backlit display. This display will allow color checks, redesigns, multiple proofs, consistent color accuracy in the broadcast, film/video post, animation, game development and product design.

“With the new DreamColor display, HP has broken through barriers that have existed in display technology for the past decade,” said Ed Leonard, chief technology officer, DreamWorks Animation. “The new DreamColor display packs a list of significant advances into one amazingly powerful display, enabling an unprecedented level of color management and fidelity in our production process. It’s a digital filmmaker’s dream.”

“Until now, accurate and standout color has been out of reach for the majority of digital content creators,” said Jun Kim, vice president and general manager, Displays, Personal Systems Group, HP. “Our DreamColor display advances color accuracy for the world’s storytellers – our most demanding of customers of performance technologies.”

The HP LP2480xz provides a one-button access to seven pre-sets of important color space standards and also has a night vision interface to make working in dark rooms convenient. It also comes with HP DreamColor engine software that manages the display and delivers accurate color and a calibration kit for precise calibration.

The HP DreamColor LP2480xz display is priced at $3499 and is said to be shipping worldwide.

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