WelCome To the Best Gadgets blog on Internet :-)

Wednesday, June 11, 2008

Mobile Phones help to Analyze Historical and Real-Time Location Data

Mobile Phones help to Analyze Historical and Real-Time Location Data

Sense Networks has announced the launch of its two new applications; one is software (Macrosense) that powers patent-pending technology to analyze historical and real-time location data; and other is the alpha version of the real-time social navigation and nightlife discovery application (Citysense).

Greg Skibiski, CEO and co-founder of Sense Networks, stated, “The Macrosense platform enables an entirely new business model for location based services. Location data is monetized by companies and investors who receive value from understanding emerging trends in real-time, while consumers receive compelling applications free of intrusive mobile advertising, remaining completely anonymous.”

Macrosense has been developed to gather ample amount of information on unidentified locations that can be directly seen on the mobile phones and automobiles. The platform influences machine learning technology that examines the new data point in the context of billions of historic location data points. A perfect platform for companies and investors, it can calculate cumulative consumer behavior and discover macro trends in regards to spending and sentiment in real-time.

“Just as Google indexed pages on the Internet to optimize web discovery, Sense Networks has indexed the real places in a city and characterized them by activity, versus proximity or demographics, to better understand the context of consumers’ offline behavior. Due to the high dimensionality of location and time data, Sense Networks had to develop a revolutionary approach to effectively reduce the number of dimensions and scale the system,” maintained Tony Jebara, Chief Scientist, co-founder of Sense Networks, and Director of the Machine Learning Laboratory at Columbia University.

The innovative Citysense claims to show people’s nightlife hotspots in real-time. It will be easy for users to spot the busiest places. This application also allows owners to get another option of only viewing places with uncommonly high activity based on years of historic data. Users will appreciate the function of one-click search of nightlife activities and restaurants in the real-time hotspot from Google and Yelp. Initially, this tool is applicable in the city of San Francisco.

Sandy Pentland, Chief Privacy Advocate, co-founder of Sense Networks, and Director of Human Dynamics Research at MIT, said, “Citysense demonstrates the power of combining anonymous, aggregate location data for social navigation. The idea is similar to automobile GPS systems sharing and pooling current road speed conditions so that everyone can avoid congestion.”

CitySense map application will soon be available on the iPhone. At present, it is accessible on BlackBerry phones.

No comments: