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Sunday, June 1, 2008

Samsung Rolls Out an Array of Mobile Phones in India

Samsung Rolls Out an Array of Mobile Phones in India

Samsung India has succeeded in attaining the Indian consumers’ attention by unveiling eight new mobile phones in the country. The wide range of handsets include SGH-U900 (Soul), SGH-E251, SGH-M120, SGH-J150, BeaT450, SGH-i780, D780, Guru 145 and the Guru 300, WEP 500 and WEP 420. Targeting at all the genres of individuals, the company has launched phones for various categories, from the entertainment section to the business category.

Sunil Dutt, Country Head of Samsung Telecommunications India, explained “We believe that the Soul is the answer for today’s style-conscious consumers, looking for a perfect blend of outstanding quality, design, and performance.”

The 12.9mm thick Soul handset features a 5 megapixel camera along with functions such as face detection, image stabilizer and Wide Dynamic Range (WDR); 7.2 Mbps High Speed Downlink Packet Access (HSDPA) internet browser, music library navigation and digital power amplifier by ICEpower technology. It allows users to share images/videos taken with the phone. Featuring Magic Touch by DaCP, the phone ensures a simple navigation of menus.

Samsung has also introduced the SGH-E251 music phone, SGH-M120 and SGH-J150 multimedia handsets. The SGH-E251 incorporates dedicated music control keys, 1GB content loaded MicroSD, FM radio with RDS, and MP3 music player; whereas the SGH-M120 comes in a stylish chrome finish and sports MP3 music player, stereo FM radio, video camera, GPRS Class 10, Cricket game and call time tracker, Hinglish messaging, and 10MB internal memory. The 9.9mm thick SGH-J150 phone carries a metallic design and comes equipped with a 1.9-inches display, 1.3 mega pixels camera, MP3 music player, FM radio, Bluetooth connectivity and expandable memory (MicroSD).

In the multimedia segment, Samsung also announces the BeaT450, phone that delivers a realistic entertainment experience with 3D surround sound that is powered by ICE power amplifiers by Bang and Olufsen. It allows users to store, access and juggle the phone’s music through its wheel and the dual-slider form factor.

Targeting at business professionals, the company has launched SGH-i780 and the D780 phones. The stylish SGH-i780 includes a full QWERTY keyboard, a full touch-screen, Windows Mobile 6.0 that provides push email, MS Office, and MSN Chat capabilities. It also bundles GPS capabilities, an optical mouse, Wi-fi complaint and 2.0 megapixels camera. Besides, the dual-SIM D780 handset supports tri-band function with SIM toggle key, 2.1-inches QVGA TFT display, 2 megapixels camera, FM alarm, MP3 music player, email with XHTML and Bluetooth connectivity.

The popular Guru category phones which include Guru 145 and the Guru 300 have also made their Indian launch. While the entry-level Guru 145 features a 65k color CSTN display, speaker phone, mobile tracker, 16 poly-phonic ring tones and 8 hours battery talk time; the Guru 300 flip phone integrates FM recording, MP3 ring tones, Hinglish messaging, Indian calendar, and Java games such as Cricket and Sudoku.

In addition, the mobile phone manufacturer has also rolled out the unique coin-shaped Samsung headset WEP 500, and WEP 420 in the nation.

The Soul cost Rs 20,585, the SGH-J150 retails for Rs 5,300, the SGH-M120 carries a price tag of Rs 3,795, the SGH-i780 is priced at Rs 25,000, the BeaT450 comes with a cost of Rs 14,799, the Guru 145 could be purchased for Rs 1,696 and the Guru 300 sells for Rs 2,999.

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